Making a live on YouTube can be the cherry on the cake of your digital launch.
Maybe you already know part of the potential of this tool, but the question is: how to make the most of it?
In this article I am going to tell you about YouTube Live.
Despite not being a resource as widely used for live events as Instagram or Facebook, it has functionalities that differentiate it and provide greater interactivity with the public.
Even since the end of Google’s Hangouts on Air in 2016, YouTube Live became its main substitute.
Going live on YouTube is a great way to produce and broadcast webinars, showing your skills on a certain topic, your authority and reputation on the web, and generating more qualified leads with less effort.
To begin, it never hurts to remember that webinar is a perfect format to reach a more advanced audience on the purchase journey.
It is a very interesting strategy to nurture leads and work on content, according to the sales funnel.
And since Klickpages is widely used for launches, even in the webinar format, I prepared this material to detail the use of that tool and explain how to do a live broadcast on YouTube,
What is YouTube Live?
YouTube Live is a Google tool that allows you to carry out live events and transmit them in real time to the subscribers of a certain channel of that social network.
After the transmission is carried out and concluded, the content is automatically available for offline consumption, on the YouTube channel itself.
This is a resource that is being used more and more, in large part due to the popularization of videos as a form of digital content delivery.
Always, when it comes to this issue, it is good to mention the Cisco research, which predicts that 80% of the traffic on the internet will be through videos in 2020.
I mean, now.
And the reason is that doing a live on YouTube is within that rising context.
YouTube Live is part of the digital revolution.
Today, practically everyone has a smartphone in their hands.
And the use of applications like Facebook and Instagram is intense.
It is no coincidence that live video transformations began to integrate the routine of users, causing a high flow of content consumption through this functionality.
What few know is that YouTube had already started using this resource long before it became a fever.
The site has been offering the video streaming service for quite some time, but it was a few years ago that the “boom” really happened.
I’m going to exemplify to make it clearer for you.
Famous examples of Live on YouTube
It all started with the British royal wedding of Prince William and Catherine Middleton, in 2011.
On that occasion, millions of people around the world stopped to watch for almost 3 and a half hours, the marriage ceremony of the English royal family.
It was fully broadcast on the YouTube platform.
Did you miss this event?
Well see it here.
Another landmark moment in the early stage of live broadcasting was in 2012.
When Austrian Felix Baumgartner broke the record for the highest jump in free fall.
The paratrooper jumped from a capsule attached to a balloon at a distance of more or less 38 thousand meters.
The event lasted 4 minutes and 20 seconds.
Fortunately, everything happened as planned and Felix arrived safely at his destination.
But the success of that live on YouTube was greater than expected. It is estimated that about ⅙ of internet users watched the broadcast.
And you, did you see her?
If not, here it is.
You have already noticed that sharing live videos generates a much better and closer experience for those who have a YouTube channel.
In short, as well as on other platforms, live broadcasts are transforming the way we think and share content on YouTube.
These achieve a more effective rapprochement between your brand and fans, including your potential followers.
This allows better involvement, reduces planning work, writing the script, as well as recording and editing the content.
If you like the idea, you can start planning your premiere on a YouTube live.
Don’t know how to do it?
I’ll explain it to you right now.
What do I need to know before I start streaming live on YouTube?
If you work in marketing and your client commissioned you to create some live content, or it is simply something that interests you, YouTube Live is an excellent resource in this case.
Take a look at these four essential steps you need to know before transporting your prerecorded content to a live universe.
Check out the following tips.
1. Have the concept clear
Obviously, before you start broadcasting live you must have a clear concept so that your content agrees with that concept.
This must be planned, adapted and well developed before starting the broadcast.
It is worth remembering that you will not be able to film multiple takes when you are live.
There is no editing possibility.
All of the above reinforces the importance of having a definite purpose before transmission.
Ideally, create an outline of your content and try to follow that path to attract and engage subscribers.
It’s like a script.
It should not be rigid, but it does serve as a guide.
2. Create a channel
After having defined the concept of your content, it is time to create your channel on the platform (in case you don’t have it yet).
Creating a channel is not that complicated.
The process takes a few minutes.
To start, you have to have a Google account and establish if it will be a personal channel, or if it will represent a company or any other name.
On the site itself you can find the help channel to create your channel easily.
3. Activate the “live” resource on your channel
Next, you will have to enable the live transmission resource for your channel.
It is also a very quick and easy process that can be completed in YouTube’s Creator Studio.
Look and on the left side of the Creator Studio you will find the live streaming option.
With this tool you can organize, update and adjust the definitions of your videos.
It is also possible to interact with fans and other content creators.
In addition, you will be able to see reports and data that allow you to evaluate the performance of the videos, among other functionalities.
It is worth noting everything that the platform can do for you to achieve your goals.
4. Make or schedule your broadcasts
After having activated the live resource, you must decide how you want to make your transmission.
For example, if your cast, crew, or you are up and running to shoot, then it’s best to start broadcasting.
But if you still have things pending and you prefer to schedule your broadcast to better organize yourself, go back to the Creator Studio and select “Events”, then schedule the date and time that suits you, according to your strategy.
How to broadcast on YouTube Live
Now that you have an idea about the basic stages prior to using that content format for your channel, it’s time to find out how to broadcast on YouTube Live.
Are you ready to take the next step?
After knowing some main stages, you will see how easy it is to transmit your content, whether to disseminate ideas, review products, or even your lifestyle.
Take a look at what’s coming now:
1. Creating a live broadcast
First of all, to create your transmission, it is necessary to download and install a sound and video encoder on your computer.
It is a more technical phase, but necessary.
And it is less work than you imagine, believe me.
Among the options verified by the site itself are:
- Wire cast
- Split Broadcaster
- Split Game caster
- Game Capture HD.
This resource plays an important role.
As its name implies, it encodes the multimedia files on your desktop, camera and microphone, as well as compacts the original format, in order to make it ideal for the moment of live transmission.
2. Types of transmission
After connecting the encoder to your YouTube account, you need to select the type of transmission you want to do.
There are these possibilities:
- Stream now
- Events (edit)
I will explain each of them in detail.
2.1 Stream Now
This option allows you to quickly start sending content to YouTube in real time.
However, with fewer configuration options.
The good thing is that when you are live, the site will take care of adapting the resolution of the transmission to mobile devices, allowing viewers to see it without difficulties.
2.2. Events (edit)
On the other hand, the “Events” option offers a greater number of settings.
Through this, it is possible to define the date and time to start the transmission, activate a backup stream and test it before starting.
Which is particularly useful to get an idea about how the video quality is doing, as well as allowing adaptations to be made before going on the air.
As this makes it possible to plan more calmly and program the content well, it is a good alternative to launch your content in the webinar format.
The goal of the webinar is to be held live, everything has to be well planned for viewers to truly engage.
After all, they signed up and are waiting for it to be the day and time previously set.
And even more, with quality content that meets expectations.
Transmissions can be made directly through the YouTube application on your mobile device.
I mean, you won’t have to open anything else.
Hit the red capture button, select a photo to use as a thumbnail, then stream and chat live with your viewers.
The webcam transmission is available only for the Chrome browser, from Google itself.
This allows you to send your content through the computer’s camera, eliminating the need for an encoder in those cases.
3. during transmission
When your broadcast is on the air, it is still possible to add resources to enhance the viewer experience.
Check out some:
3.1 YouTube chat
The objective of the chat is to provide more interactivity between who transmits and who sees the transmission, showing all the comments next to the player.
But of course you can deactivate it at any time during the live, in case you want to focus only on the content of the video itself.
3.2 Cards on YouTube
Like chat, the cards are intended to increase interactivity and lead the audience in other ways, being able to add or deactivate them at any time.
For example, you can add a specific URL that will take the viewer to your site, to other videos on your channel or to other channels of the same topic of interest, among other possibilities.
3.3 YouTube Analytics
To make your journey even easier, it is possible to view and analyze the metrics.
Among them I highlight the number of views, sex and location of the viewers.
All this in real time, or even after the transmission ends.
That way, you can check the performance of your content and make optimizations in the strategy when necessary.
4. Interrupting transmission
To make an interruption during the transmission, you have to take into account the type of live that you chose on YouTube.
For example, if you chose “stream now”, you have to open the software and end the stream in the same place it started.
Now, in the case of a scheduled transmission, everything can be done directly on YouTube, by clicking on “interrupt transmission”, without having to open the encoder.
5. after transmission
Once the transmission is complete, the content is automatically published on your channel so that more people can access it.
You can alter the settings, edit the file, and choose the best quality for your viewers.
It should be noted that transmissions that exceed 12 hours in duration for the “transmit now” type and 8 hours for “events” are not captured or archived by the site.
On the other hand, if you don’t want anyone else to have access to that content, you can mark it as private.
If you decide so, only the owner of the channel will access it.
Start capturing leads with Klickpages today
Klickpages is the perfect tool for you to use in your launches, especially in webinars.
And it is also a powerful weapon to capture leads and attract them to your sales funnel.
For example, when you use one of our landing pages, whether to invite your audience to any event, subscribe to a newsletter or receive news by email, you have a great chance of success with your strategy.
Do you want to learn how to create yours?
Well, I’m telling you: With Klilckpages it is much easier.
As you may have noticed by now, live broadcasts are very flexible and can – and should – be tailored to the needs of each project.
Take a look at the three steps to create yours just the way you want it:
- Choose your model: know the high conversion alternatives proven by tests.
- Customize the page: edit the texts, colors and images, as well as hide the elements that are not useful.
- Publish: finally, you only need to publish your own domain, without additional hosting costs.
Do not miss it, it is really fabulous!
Be it a more intimate content, a webinar or a large event, YouTube Live provides a good dose of interactivity and reach of viewers as the days go by.