If you still don’t know what SEO is, you probably have a site with a low number of visits.
Simply put, SEO is also called site optimization.
It is a set of strategies that helps your site stand out in the eyes of search engines.
And what are those strategies?
Well, there are several. And if you start to understand better the optimization to gain more views on your page, I am sure this article will help you.
In addition to better understanding what SEO is and how search engines work, I’m going to show you simple optimization tips, but they really make a big difference.
And to begin with, I am going to refer to the meaning of SEO.
What is SEO?
SEO is the acronym for Search Engine Optimization.
True. But what does it really mean?
SEO is the process of getting natural or organic traffic to a site, through search engines like Google and Bing.
For example, have you already noticed that when you search for something on Google, some results appear on the first page?
Those sites, images and videos were filtered and organized by search engines, taking into account what the user may be most interested in.
Suppose such search sites are something like a virtual library. Only a library of gigantic proportions that stores information from the entire world.
Suddenly, you had a question and made a query in that library.
How will the “librarians” from Google or Bing give you the correct information?
Well, in order to provide you with a good answer, they consult a database – and using various rules – select and show you what they consider significant to clarify your doubt.
So the most important sites are the ones that meet the highest number of search engine rules, correct?
The more a site conforms to the rules of the engines, the more chances it has to appear in the first search results.
That is why SEO is the method used to optimize your site and / or content.
Optimizing means improving, perfecting.
Then, SEO gathers strategies that you have to put into practice, and in this way, your site or content is considered valuable by search engines.
What is the importance of applying SEO on your site?
If you have a site, logically you want them to visit it.
But as I told you before, there is a huge amount of sites and information on the web, and for a user to find your site, it is necessary that you appear on the first page of the search.
Various studies show that 90% of users do not go to the second page of the results and a third of these only click on the first three.
In other words, the competitiveness between the information is very great.
For that reason it is so important to master and apply SEO techniques. These will help you stand out in relation to your competition and increase the number of views and clicks on your page.
How to optimize my site and improve my SEO
In principle, it is necessary to understand that there are two types of optimization: on page and off page.
Off page optimization encompasses all actions and activities carried out away from your site, but directed towards it.
Some examples of off page SEO are: getting links that point to your site and promote your brand, either by mentioning it on other pages or by writing guest posts.
These are going to tell search engines what others think of your site.
On page are optimizations made on your own site and serve to increase the use of “external efforts” (off page).
Quality content, keywords, page title, responsive design, among others, are forms of internal optimization. I will explain them to you later.
There are even hundreds of ways to optimize a site, which are constantly changing.
This happens because search engine algorithms and programming are constantly updated.
However, some criteria are essential when it comes to improving your site’s SEO.
I’m going to talk to you now about how to optimize your site to get a better search ranking.
1. Keywords are essential
As I quoted, search engines take into account every word on the web.
For example, when someone types the word SEO in the search field, the engine crawls this term all over the internet and refines the results to show the pages that are related.
Then when you build your site or produce content, always keep a keyword in mind. This will serve to guide the searches.
When choosing the term, try to think about your main focus and what your audience is looking for.
There is no use creating a good content or site and choosing a keyword, if it is not about what people want to know.
2. The title is one of the most important factors in SEO
The title, or <title>, more used in the programming language, is the heading of a page, that is, the text that appears when you put the mouse arrow on a tab.
It’s also the title that appears on search pages, the blue text that you click when you access a certain page.
Although it seems simple, it is considered one of the most important factors of optimization.
If the goal of search engines is to show the user what is most relevant, the title has the responsibility of quickly indicating that on that page is what the user wants to know.
And what should be an efficient title for SEO?
Well, I start with the simplest thing: it must contain the keyword. And if you can start the title with that word, even better.
Avoid repeating the main term in the title, once is enough.
Of course, the title must always be associated with the content. Don’t try to fool the search engines, or the users.
Try to be direct and objective when writing your title.
This must not exceed 68 characters, otherwise, it will not appear completely on the search page, but instead shows an ellipsis.
Put the name of your site at the end of the title. This helps the user find you more easily among the results.
For example, you already know and like the content we post here on Klickpages.
So, when you search for content about marketing and in the title you see that it is from our page, you will most likely click on the link.
3. Link Building
If you have already written some academic work, you probably know that at the end it is necessary to put the bibliographic references that you relied on to defend your idea and talk about the matter.
This serves to give credibility to your work and show that there is a solid foundation that supports what you are defending.
Search engines see links that lead to other pages in the same way.
If other sites flag yours, it will give you even more credibility.
Because searches interpret that if many people use your site as a reference for information, it is because you are popular.
And being popular improves your SEO, in addition to that, it places you at the top of the search ranking.
4. Meta Description
On search pages the site name is usually accompanied by a short summary. This is called a Meta description.
It is used to help users get a quick idea of what they can find on your site. In other words, it is the way you are going to persuade that person to click on your link.
As I told you before, it is difficult for a user to go to the second page of search results. Much of it concentrates on the results that are at the beginning of the first page.
Therefore, having an interesting and direct Meta description is important to attract the attention of those who are looking for something.
Keep your site URL simple and easy to remember. This way you will help both search engines and users.
Note that the address includes the most important words that summarize the content of the text. Therefore, the URL is more easily found.
Despite being visual content, whenever we search for an image we use keywords on the search site.
So the way to name the images is also an SEO technique. Therefore, once again you have to use keywords to name your images and subtitles that are next to the photo.
It is important to pay attention to the HTML code of the image.
When for x reason, the image of a site does not load, there is the option that an alternative text appears.
This option is known as the ALT attribute.
Google also identifies text as important image description information and considers text in search results.
Remember to always provide an alternative text with the keywords next to the image.
7. Responsive design
Responsive design is a site structuring technique that allows the same page to adapt to different types of devices – computer, smartphone, tablet and others.
When the same site is developed several times for different platforms, different URLs are generated for each of them. This is not positive because it complicates the indexing or ranking of the page.
Responsive design is even the model form that Google recommends for site implementation.
Not only to improve SEO, was the responsive design also created with the aim of improving the user experience.
Currently, the number of people who access the internet through cell phones and smartphones is quite significant.
For this reason, responsive design is important to: generate more visits, attract the attention of users and capture leads.
8. Have a site that downloads fast
To enhance the user experience it is essential to have a site that does not take longer than it should to load.
The excessive download time of a page can discourage the user from buying your product, which also influences the rejection rate.
The rejection rate is the calculation of the number of visitors who entered your site and did not interact in any way.
Sites with a high rejection rate lose points in search engine rank.
And if the loading time of the site is slow, more points are deducted.
According to Google itself, a site should take a maximum of two seconds to fully load.
The truth I tell you, that is the acceptable time. Ideally, it would be less than half a second.
Therefore, for your site to be at the pace of Formula 1 it is necessary to include only the essentials
9. SEO or Sponsored links?
Sponsored links (SEM), or paid, are those that appear before or next to the organic results on the search page and are accompanied by an advertisement signal.
These are the fastest way to get your page to appear at the top of searches and the most expensive too.
The sponsored link helps to greatly increase the number of visits to your site. It works well, if you are looking for a quick result.
But in the long term, SEO is the best choice, since it does not require a financial investment and organically enhances the reach of your page. Which gives your site more credibility.
The two types of links have their pros and cons.
An SEO project takes almost 3 months to get results. Whereas a sponsored link may only take a few hours.
In that interim, an organic link oriented by SEO strategies becomes more reliable for the user, consequently, it generates a higher conversion rate than that of sponsored links.
Ultimately, the two work best when used together. The sponsored link increases your volume of visits, which is good for search engines, and the optimized site helps to attract more qualified users.
10. Content is the Holy Grail of SEO
Quality content is the main point when it comes to improving the SEO of a site.
Google itself has already affirmed that this is the great triumph of those who appear in the best positions of the search pages.
This is because search engines are focused on the user and what is best for him.
The engines want to give the user the most appropriate answer to their problems.
In such a case, the first tip when producing quality content is: think about what your reader or visitor wants to know.
Be aware of what the user’s problem is and how you can help solve it.
Know and understand your audience. Produce content aimed at people and not at search engine bots.
You must understand that your content has to be useful to your audience.
Therefore, it tries to offer you the maximum of valuable information that can help you solve a problem or simply clarify a doubt. Don’t produce surface content.
Maintain a posting frequency. The search engines also evaluate the periodicity of the content, and also, if you keep the site updated.
Remember to use your keywords.
I already mentioned that these will guide the searches. Knowing what the main topic of the content is, facilitates inquiries by users.
Quality content is the final touch of optimization. This is the basis for all other strategies.
A significant number of searches are performed on Google and there is high competition to rank well in search engines.
Therefore, throughout this article, I have talked to you about the importance of optimizing your site, improving your SEO, and showing search engines that your site is relevant.
I also cited some techniques that will help you in that search through SEO to rank better and attract more visits to your page.
But it is worth remembering that the algorithms of these engines are constantly changing, that is, the optimization rules are updated regularly.
So stay tuned for what’s new.