If you think that social media is limited to Facebook, Twitter, and Instagram, you are in the moment to review your strategy.
There are a number of excellent platforms that can be used to boost your business.
It is even necessary to pay close attention not to confuse the concepts of social media with social networks, as this mess can restrict your results.
Did you think it was all the same? Do not worry.
In this article I am going to make everything very clear to you.
In addition to understanding the meanings, you will learn about the types of social media, their importance, and how to build campaigns that take advantage of every available channel.
You will see that there are a series of advantages in this strategy, to the point of considering it essential for your growth.
So, stay here and learn everything related to the use of social media in companies.
What is social media?
Social media are web-based communication tools. They allow people to interact, share and consume information in real time.
The concept is clear, however it is sometimes confusing.
Part of the confusion with social networks resides there, today widely used on the internet, with various objectives, including marketing.
Perhaps the best way to understand the expression social media is to analyze each of its words individually.
The “medium” part refers to a communication instrument, such as the internet.
Also television, radio, newspapers are examples of traditional media.
Now, the “social” part is related to the interaction with other people, to the exchange of information and content in a flow that comes and goes.
Notice then that Facebook is a social network that uses the internet as a medium.
With that example, everything is clearer to you, right?
Later I will address the differences between the two concepts in more detail.
Now is the time to understand the importance of social media for your business
There was a time when social media was considered a fad.
In a hasty analysis, many believed that they would not work.
Today we know that this diagnosis was totally wrong.
Well, there are millions of internet users and millions who have active accounts on social networks
The most popular platforms became true marketing giants.
As such, they offer companies valuable data about their customers and a sometimes free way to reach them.
So it is very clear that social media for any business is no longer optional, but mandatory.
If you are wondering how they can benefit yours, you are in the right place.
I am going to tell you about the main advantages.
Social media is a two-way communication channel, in which you have the opportunity to enrich the relationship with your customers.
Do you want an example?
Social media allows tourism agencies to dialogue with their clients and establish links with them before, during and after they make a reservation for a trip.
This type of dialogue between brands and customers is something that traditional advertising cannot achieve.
Increase brand awareness
When you are present on social media, you facilitate both the search and the connection with your company and your brand.
And by connecting with your customers, you are more likely to strengthen the relationship between you, as well as retain and retain more consumers.
Increase traffic on your site
One of the biggest benefits of social media for businesses is using it for the purpose of increasing site traffic.
These not only help drive people to the channel, but the more shares you get, the better your ranking will be in the search results ranking.
Find out what the competition is doing
When you monitor social media, you can get important information about the competition.
It’s a great way to benchmark.
This type of information allows you to make strategic business decisions to stay ahead of the competition.
In addition, through research you can improve your company and offer more, be it new services and products or add value to current solutions.
Share content easily and quickly
In the past, marketers faced the great challenge of ensuring that their content reached customers in the shortest time possible.
With the help of social media, specifically when it comes to sharing content about your business, all you need to do is create it and post it on your brand’s social media accounts, for example.
What is the difference between social media and social networks?
As I told you before, many people use the two terms as if they mean exactly the same thing.
Although the difference is subtle, we are talking about expressions with specific meanings.
Social media is truly a sub-category of social media.
The easiest way to understand this difference is to think of the terms “medium” and “network” separately.
Thus, the medium refers to the information that you are actually sharing.
It can be a link to an article, a video, a PDF document, a status update, or something like that.
The network, for its part, has to do with who your audience is and the relationship you build with them.
Your network can include people such as friends, family, colleagues, current clients, and even strangers.
These surely stick out and that is why there is some confusion.
However, in the next topic I will explain better the types of social media and you will clarify any doubts that may have remained there.
Types of social media
As already mentioned, social networks are a subcategory of social media.
But they are not alone.
There are other types of social media that are also widely used by companies.
With the evolution and popularization of social networks, many affirmed that the blog would be a medium that would have its life time counted.
Despite this, the reality is different.
Businesses that constantly produce content and feed their blog tend to generate more leads and attract a greater amount of organic traffic.
This happens thanks to the use of SEO techniques that optimize articles and achieve a better position in search mechanisms, such as Google.
The platforms available in the market offer tools to people and brands to publish content online in formats that make it easier for them to find, share and comment on their spaces.
Those networks range from more traditional blogging platforms like Word Press and Blogger to services like Tumbler or Medium.
Therefore, if content marketing is part of your strategy, your company can gain notoriety by keeping your blog organized, with original and relevant content.
This strategy not only helps people to know your business better and to generate more attractive content for your social networks, such as Facebook.
It can also help you gain authority and be a leader in the market in which you operate.
The name itself already gives you an idea of what that type of social media is all about.
Microblogs are sites that allow users to send short text messages, usually with a limited number of characters.
These may include links that lead to product and service sites, or to other social networks.
The messages are posted on the “walls” of everyone who signs up for a certain user’s account.
And all this happens in real time.
Currently, the most widely used microblogging site is Twitter.
Social networks sometimes called “relationship networks” help people and organizations connect online to share information and ideas.
Facebook is one of them.
Those channels started out as relatively straightforward services.
For example, Twitter was the place to answer the following question: What are you doing?
Now, and especially because of the advancement of the mobile internet, these networks have become centers that transform almost all aspects of modern life into a social experience.
From reading news, sharing vacation photos to finding a new job.
In summary, social networks encouraged users to:
- Post, share and comment on relevant content.
I remind you that any form of content is welcome: blog posts, images, and infographics.
- Connect directly with others.
Whether with friends, fans or a fan base, all of this indicates that the brand is influencing.
- Form communities and discuss important news in those spaces.
For example, it is worth remembering something that marks companies with successful campaigns on YouTube or Instagram.
What do they have in common?
Good digital marketing planning for every action.
Therefore, before starting or consolidating the issue of online presence, it is important that your company has the necessary resources to produce content on these channels.
Without content, the strategy is already born doomed to failure.
Tips for your social media strategy
Now that you have an idea about the concept of social media, its importance for companies and the main types, you may come up with a common doubt:
¿ How I can use social media in my business effectively?
To answer you, I have selected some valuable tips that help sailors on their first voyage, on their journey through the sea from social media.
Let’s get to the point!
You have to know who you want to conquer
It is useless if you produce quality content, if you do not direct it to the right audience, to the one who is going to be interested.
Therefore, the first step is to do an investigation (with your contact base, for example) and try to identify your personal buyers, that is, the user profile that you consider to be the ideal client for your company.
This exercise is based on an analysis of your audience that seeks to find common aspects among those who make it up, such as age, average income, habits and interests.
From the moment you know who you are talking to, you know their goals and you discover their needs, you can produce content that appeals to them much more easily.
Produce quality content
Ready, you already know the profile of your ideal client, their goals and challenges.
I’m talking about the need to create quality content that corresponds to the demand of your audience.
Therefore, the ideal is that your content is according to each stage of the sales funnel of your business and the level that your customer has reached in their shopping journey.
Educate your customers
With the correct content in your hands, nothing is fairer than sharing it with someone who is already part of your audience and thus gradually educating them.
Thus, you will also attract new customers.
It is good to remember that the public does not only expect quality content.
You also want companies to recognize you, value the link, and prove it by offering personalized content.
That is why it is important to invest in tools capable of producing something valuable and generating identification with your audience.
It is much more advisable than creating general content just to keep a constant number of posts.
Be useful and help your audience
One of the goals of social media is to help your audience.
And there is no better way than creating content that adds value and helps the user solve their daily problems.
From the moment you manage to answer the questions of your audience, or solve any of their problems, the chance that they will return to your site to search for information is high.
The reason for this is clear: begin to realize that your company is an authority on the matter.
Consequently, the chances of becoming a loyal customer and of promoting your company among their acquaintances increase.
Therefore, the ROI tends to be much more satisfactory.
Use the 80-20 rule
Have you already heard about the 80-20 rule?
This assumes that 80% of the results come from only 20% of the actions.
In the world of digital marketing, this rule can be applied as follows:
80% of the content that your brand produces must be used for entertainment and education of your audience, while 20% must be reserved for the sale itself.
Here’s another tip:
If the content produced is in tune with the person’s buying journey, you can increase the possibility that that interaction will result in a sale.
Difference between social environment and traditional environment
Are social and traditional media the same thing?
Of course not!
One of the main differences is that social media not only provides information, but also interacts with you while you get informed.
That interaction can be as simple as asking you to write comments or requesting you to vote on an article.
On the other hand, it can be as complex as Fluster recommending movies based on the ratings obtained by other people with interests similar to yours.
Now, traditional media are like one-way streets.
In it, you can read a newspaper or watch an ad on television, but you will not be able to give your opinion on the matter directly to whoever advertises.
Social media, on the other hand, is a two-way street that allows your audience to express themselves and expose what they think.
In fact, there is a big difference.
Start capturing leads with Klickpages today
Did you know that social media are excellent channels for capturing leads?
Yes, as you hear it!
The key to doing so may be in delivering personalized content to your audience through those channels.
It can be a kind of invitation to subscribe to a newsletter, to receive news by email, to download an eBook or enroll in a free course.
Whatever the action, do your best to create your landing page, as it makes all the difference in confirming the conversions you want?
And at that exact time, Klickpages is the ideal tool.
Check out the three steps to create yours:
- Choose your model or: know the high conversion alternatives demonstrated by tests.
- Customize the page: edit the texts, colors and images, as well as hide the elements that are not useful.
- Publish: finally, you only need to publish your own domain, without additional hosting costs.
Social media offers a number of benefits to help your business grow sustainably.
By using them to learn more about your customers, get closer to your audience and expand the reach of your brand, you will have a better chance of converting a visitor into a lead, or even a customer from the first contact.
As you saw in this article, it is an opportunity that you should not miss.
Then, start now!
Include social media in your strategic planning and take advantage of its potential to get your business off the ground.