email sales

How to Write a Killer Sales Presentation Email

How do you send sales email to your potential customers?

How many doors have you opened with a sales email? It could be that you are doing things the wrong way.

The truth is, customers are more likely to respond to short, to-the-point emails.

We don’t want emails with subjects that go round and waste our time. We want to know what these people/companies have to add to our company and know why we should consider their products.

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In this post you will definitely know how to write powerful commercial emails, with tips like these:

  1. The 3 main parts of a business proposal email
  2. Examples of typical emails
  3. Common Errors in Typical Emails
  4. Examples of successful sales emails

Ready to change the way you write your sales emails?

So be sure to read until the end!

No time to read the content? Would you like to be able to accompany him as he drives, walks or performs other activities? So don’t waste your time and listen to this article in its entirety. Just click play! We appreciate your feedback in the comments 🙂

How to write a sales presentation email?

A sales presentation email should be short and to the point. In fact, a creative email can also help. But there are some basic rules you should always follow.

That’s what most shoppers think about a sales email. Or an approach from an old supplier via email.

Most sales emails have a response rate of around 1%. In other words, if you send an email to 100 potential customers, only 1 will respond.

In part, the responsibility for this index is the sellers themselves, who often make potential customers waste time reading an e-mail that is of no use.

That’s because most salespeople, when thinking about how to write a business email or even how to write a business cover letter for sales, think they need to write a lot…

But, let’s change this scenario. Let’s explain some email tips that can increase your response rates.

First, some basics.

3 parts for each business proposal email

  • Opening: is that little text that the recipient sees in the inbox. This is the subject and the first 20 or so words of the email. If the opening is intriguing, the email is more likely to be opened; if the opening is boring, the email can be ignored or even deleted.
  • Benefit: This is the content of the email, the part that really needs to be very clear and objective. The benefit explains why the customer should be interested in what you have to offer. If the benefit is clear and understandable, the email will likely be read; if the benefit is obscure or complicated, the recipient is likely to ignore the message.
  • Closing: This is where you tell the recipient what to do next (i.e. the “call to action” called” call to action “) along with your contact information. If closing is simple and easy, you tend to get an answer. If it’s complicated and suffocating, it’s unlikely to get any answers.

This should be your sales email template. There is no way to successfully present a company by email without following this rule. So memorize these 3 elements of a good business proposal email! Use it and see how it works.

These are the principles for any type of email, even for e-commerce email marketing, for example. Now let’s go to the examples.

How do you send sales email to your potential customers?

What is a typical sales email like?

The following example is based on an actual email. Recipients are people who organize fairs and conferences. (This example company introduction email to new customers is also valid for a product introduction letter).

Subject: Trade Show App

Dear Gustavo,

I hope you are having a great day!

My company XYZ LLC provides online and mobile apps that give attendees an opportunity to plan their schedule at events even before they’re at the event! It’s a way to create buzz, communicate with your participants, network, schedule meetings in advance and exchange information.

Networking is important at events, however, we have some customers that go with just a basic app that explores all the interactive features of an event. We can provide the right solution for your event.

To learn more, visit our website and http://xyz.com.br/videos and watch a short video. Please let me know when we can arrange a phone conversation. Please feel free to call if you have any questions. My number is (11) 3276-4012.

Sincerely,
Alien Silva
Account Manager, company XYZ
(11) 3276-4012
www.xyz.com.br
aline@xyz.com.br

Is your email helping or hindering you to sell?

Is your email helping or hindering you to sell?

What’s wrong with this sales presentation email?

Just so you know, the email above is, first and foremost, better than average. It is relatively free of nonsense and describes an interesting product concept.

However, this email is unlikely to be opened.

Let’s understand this part by part.

Inbox

This is what the recipient sees in the inbox (the opening):

Subject: Trade Show App
Dear Gustavo, I hope you are having a great day! My business…

This is boring. And why would the recipient care about an email like that? The only chance for this email is for it to be deleted.

Initial content

But let’s assume the recipient opens the email. At this point, he’ll be faced with 2 long paragraphs of text (the benefit):

My company XYZ LLC provides online and mobile apps that give attendees an opportunity to plan their schedule at events even before they’re at the event! It’s a way to create buzz, communicate with your participants, network, schedule meetings in advance and exchange information.

Networking is important at events, however, we have some customers that go with just a basic app that explores all the interactive features of an event. We can provide the right solution for your event.

If you read these 2 paragraphs carefully, it’s pretty clear what’s being offered. Still, it takes some work to translate everything that was said about the solution into a problem.

Most people will not make this effort. People will pass on what your company does, and then they will delete the email.

However, let’s say the recipient reads and understands the benefit. At that point, he’s faced with this to-do list.

Closure

To learn more, visit our website and http://xyz.com.br/videos and watch a short video. Please let me know when we can arrange a phone conversation. Feel free to call if you have any questions. My number is (11) 3276-4012.

Sincerely,
Alien Silva
Account Manager, company XYZ
(11) 3276-4012
www.xyz.com.br
aline@xyz.com.br

There are many calls to action. Should the recipient go to a website, call, write a letter? Or all of the above?

Of course, if you read it carefully, you realize that the main call to action is a request for the recipient to request a demonstration.

However, few recipients will find the stated benefit so compelling that they will pick up the phone and call the sender. Is that too much to ask.

How to write an efficient sales email?

Here’s a rewrite that’s much more likely to get an answer:

Subject: Conference in São Paulo

Gustavo,

You can reduce no-shows at your event by up to 50% by keeping attendees informed and engaged with our mobile app.

If you like, I can send you a brief overview of how the app works.

Alien Silva
Account Manager, XYZ
(11) 3276-4012
www.xyz.com.br

This email will likely be opened because the opening is both intriguing and meaningful to the targeted recipients.

Your sales email needs to be thought-provoking and to the point.

Your sales email needs to be thought-provoking and to the point.

Subject: Conference in São Paulo

Gustavo,

You can reduce no-shows at your event by up to 50% by keeping attendees informed and engaged with our mobile app.

There is a high probability that your email will be read and understood because the benefit is simple:

You can reduce no-shows at your event by up to 50% by keeping attendees informed and engaged with our mobile app.

Finally, this email is more likely to get a response, because the call to action (an implied “response to this email”) is simple and easy to perform:

Everything your sales email needs to have

Chances are pretty good the recipient will respond and thus open up a conversation that could eventually lead to a demonstration and a sale.

But remember to adapt your emails to different contexts. An e-commerce marketing email, for example, will be quite different from a business proposition for a large corporate customer.

In short, killer sales emails (the ones that get a lot of responses) are short and simple, with an intriguing opening, a benefit the customer can easily understand, and a close that has an easy-to-execute call to action.

So, did you like the audio version of the article? Our idea is to improve your learning experience, as we understand that it is not always possible to devote time to reading and updating.

So, enjoy listening to this and other content while driving, or on public transport, or even waiting to join a sales meeting! Now we want to know if you liked the idea. Leave your comment in the post with suggestions of what could be improved and what you liked the most!