Facebook Ads

5 Variables You Should Know When A/B Testing Facebook Ads

Taking an A/B test is a starting point to find out how we can improve the analysis of campaign results on Facebook. Know how! We are often driven to think that paid media campaigns are a meaningless waste of money, and it only takes one campaign with a low ROI to think about giving up advertising […]

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Welcome to the wonderful world of contract testing

Software development has always changed dynamically over time. New programming paradigms were created, new types of language, methodologies and processes. The systems architecture could not be left out either, starting with a monolithic architecture, moving to a service-oriented architecture ( SOA ), to the architecture with the greatest prominence at the moment: microservices . The increased use of architectures based on […]

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How to use Google Ads Keyword Planner

Learn how to use Keyword Planner and identify the most relevant keywords to your business both organically and with paid media Are you thinking of investing in Google Ads or creating content to increase organic traffic to your site? If so, the first step is to choose the keywords related to your products or services using keywords Planner (or Keyword […]

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social media

Social media: the secret to getting it right

If you think that social media is limited to Facebook, Twitter, and Instagram, you are in the moment to review your strategy. There are a number of excellent platforms that can be used to boost your business. It is even necessary to pay close attention not to confuse the concepts of social media with social networks, […]

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